SGM Herbert A. Friedman (Ret.)
PSYOP Intelligence Notes
During the height of the Vietnam War the United States dropped millions of propaganda leaflets over the North Vietnamese and Viet Cong enemy. This was a white operation and above board. At the same time, a black operation was quietly taking place. Some of the aircraft taking off from the air bases in Okinawa headed straight for Vietnam; others secretly veered off and dropped their leaflets on North Korea. The reader can find a complete discussion of this operation in my JILLI article . This short article will only be about the reactions of the enemy and statements of the North Korean defectors who saw the leaflets in their homeland and the interrogation statements of the spies from the north that were caught in the south.
The Target Analysis Section of the 7th PSYOP Group published a newsletter called PSYOP Intelligence Notes. It was full of all kinds of information. It explained North Korean holidays, speech, the way they address each other, their use of mysticism using special days from calendars, and even such menial things as chewing gum and playing cards. In this article I will show a number of leaflets and the intelligence report of what North Korean defectors and captives thought of those leaflets, and intersperse interesting comments from the non-leaflet comments.
The issue of 7 June 1968 mentioned a 35 year-old male agent who infiltrated south in 1967. It said that while patrolling with his team he had run across leaflet 42-65. The leaflet depicted differences between North and South Korea. His Battalion commander appeared and confiscated the leaflet and warned him against reading such enemy propaganda. In this case the agent was not impressed with the leaflet and believed it was just printed to criticize the social system of North Korea. Although it showed the austerity of the north, the agent did not find that wrong or insulting. That was just the way it was. The text mentions a modern cement factory in the South. One building in the picture has sign reading Ssangyong Cement:
The output of cement for economic growth increases.
The number of factories producing cement grows as well every year.
In the South, as evidenced by the photo, the modern skyscrapers of concrete are crowding the skyline. The cement used for the construction of these buildings is produced domestically in the South.
Besides PSYOP Intelligence Notes, the 7th PSYOP Group also published Topical Reports. Many of the small comments I add in this article between the leaflets is from this second publication.
The North Korean Communist Party makes it the prime object of education to foster personalities who will think, talk, and act exactly as the Party wants. North Korean youths were forced unconditionally to accept Communist ideas selected by the Party, and their ways of thinking and acting must be based on such ideas. Those that understand and obey the concept should be willing to lay down their personality, their consciousness, and even their life for the Party under the slogan One for the whole.
Author's note: As I read this I thought of the death of Spock in Star Trek when he told Captain Kirk, The needs of the many outweigh the needs of the few, or the one.
This leaflet is designed to show the ability to produce electricity of South Korea. It features four photographs of a dam and various power plants on the front and back. The North Korean military defector, formerly a Senior Private who defected in 1967 was apparently fully brainwashed by the North. He said:
My fellow soldiers and I were not impressed with this leaflet because we knew that the output of the South Korean electrical power plants was far less than that of the plants in North Korea.
The leaflet text is:
ELECTRICITY OF SOUTH KOREA
The electricity generation facility is expanding all the time and the supply of electricity is limitless without any rationing.
The Korean Electricity Company is located in Seoul and it contributes toward the people's daily lives and the development of industries.
Choonchun hydroelectric power generation station which was constructed in 1964 has the hydro-power generation capacity of 57,600 kilowatts
The issue of 7 June 1968 mentioned a 23 year-old spy who came south in March 1967. While walking around the safe-house where he was being trained he found leaflet 132 on the ground. He said that he believed the North Korean propaganda at the time and thus could not believe the message on the leaflets. He believed that the buildings and multiple cars were pictures of Japan.
Hooliganism by North Korean Youth
Some North Korean school graduates who became dissatisfied with the menial jobs they were assigned, deserted them and their rural homes and moved to Pyongyang where they became wanderers in the streets. Because they left their jobs they lost their food allotment and were forced to turn to theft and pick-pocketing.
North Koreas own propaganda sometimes becomes a problem for them. The farmers were told regularly about the wonderful fertilizer plants built by Kim Il-sung. As a result, they stopped collecting manure and materials to compost. Suddenly the crops were suffering. Kim had to give a direct order to return to collecting manure. The same thing happened with scrap. The people were told that raw material was abundant and they stopped collecting scrap. Kim had to order the people to go back to collecting scrap because it was needed for their economy.
The issue of 7 June 1968 mentioned a 36-year-old male crewman on a spy boat that was captured in April 1967. He knew about the leaflet that featured Navy Lieutenant Yi and was dropped over North Korea in December 1965. Because of the leaflet drop, Lieutenant Yis defection to the south was common knowledge all over the North. The captive spy was a true believer and was not impressed by this leaflet. He believed that Lieutenant Yi was a traitor who betrayed his nation.
Another defector stated that it was through these leaflets that he learned that Lieutenant Yi had defected and not been kidnapped by the Americans at Panmunjom as he had been told. The North Koreans had his children broadcast an appeal to the people with tears in their eyes to avenge their fathers kidnapping.
Authors note: The North Korean government regularly told the people that defectors to the South were immediately shot. This leaflet showed Lieutenant Yi at a press conference as proof that he was well treated. North Korean defectors who evaluated the leaflet said that they felt assured that they would be safe should they go over to the Republic of Korea. Another reader stated that after seeing this leaflet he came to realize that if he defected to South Korea he would receive a warm welcome.
JILLI Leaflet Mix 18 Showing the Lieutenant Yi Leaflet
These leaflets would be mixed and dropped Together
North Korean Military Grievances
The period of military service is indefinite and there is no leave. You cannot select an occupation after discharge; you will be ordered to a job selected by the government. You cannot marry while in the military. You cannot get promoted unless the political Officer recommends you.
The issue of 10 June 1968 told of a 28-year-old North Korean military defector. He talked about leaflet 131 with the theme of road construction in the Republic of Korea. He said that in January 1967 his political officer brought a copy of this leaflet to a meeting and showed it to the audience. He went on to say that the picture was fake and fabricated from a drawing for propaganda purposes. Even though he had already stated that the roads were all fake, he went on to say that the roads were not built for the betterment of the people, but instead for war preparations. Everyone in the audience seemed to accept the story, but the defector thought there was something fishy about it. The text on this leaflet is:
Paving the country road of Kimhae-eub, in Kyungsangnam-do.
The continuing growth of road construction helps in the achievement of convenient transportation and helps the economy and the peoples livelihoods.
What Gifts should the Americans drop on North Korean Fisherman?
The Americans would question North Korean defectors to determine what gifts were most desirable. In 1966 a defector stated that the best gifts would be cigarette holders (fishermens hands are usually wet); cigarette lighters (The matches tend to get wet); nylon cord; sunglasses; cigarette cases (To keep the cigarettes dry) and ball-point pens (they are very expensive in North Korea). The same questions were asked again two years later by the Target Analysis Section of the 7th PSYOP Group. Items that might be placed in gift bags for North Korean fishermen were: electric light bulbs (the fishing boats always needed bulbs and they were scarce); Earmuffs for the cold winter days; Nylon string; Cigarette holders; and brooches for the fishermens wife who only have plastic jewelry. If floats were used, they should be thin, not too bulky and the contents should be clearly visible.
The 8 July 1968 issue described a 28-year-old female civilian who defected to South Korea in August 1967. She talked about the leaflet in the form of a 1 won banknote. She said that many children carried this leaflet with them, thinking it was a genuine North Korean one won note. Some children tried to buy candy at the cooperative farm store and the storekeeper scolded them severely, warning them that the leaflet was not money, but a South Korean leaflet on which poison was applied.
A former North Korea officer said about the banknote leaflet that it was so hard to distinguish from real North Korean money that it was occasionally used to purchase goods at stores.
A second defector said:
I saw the one won note safe conduct certificate at the Pantu Museum in Kaesong. I notice that some of the other visitors around me in the museum were also staring at it for some time, amazed at the nearly complete similarity between the one-won note on the leaflet and the real North Korean one-won note.
A third comment was:
I heard that a one-won note leaflet with a defector certificate on one side was receiving considerable attention from the public. On June 18th, I saw a warning about this leaflet posted on the bulletin board of the Social Safety Detachment. The warning read, "South Korea has spread leaflets similar to North Korean money in the Kaesong area. As a result, there seems a possibility of economic disorder. Those having leaflets in their possession are warned to report them without delay. Persons submitting leaflets will be rewarded with merchandize equivalent to the value of the money leaflets.
It was said that people who had reported these leaflets were rewarded with tobacco. About two days later, I heard that approximately thirty of the leaflets were found in a Kaesong department store when the store cashier totaled the day's receipts. I also heard that a Social Safety man used one of the leaflets to purchase cosmetics at the Cooperative Farm Store in order to determine whether the clerk would check the currency. When the saleswoman took the leaflet without checking it closely, the Social Safety man reprimanded her severely.
A fourth defector said:
I saw the North Korean one WON note leaflet at a meeting of the RI (lowest administrative division ranking below a township in the United States) cooperative farm Party Committee when a Social Safety officer showed a few copies of it to some members of the Committee and told them to gather up all such seditious leaflets, especially from children. I later found out that one of the copies of this leaflet had been turned in by a salesgirl serving at the RI cooperative farm store who received it as payment for a notebook sold to a child. The salesgirl was severely scolded for being late in reporting the leaflet.
Authors Note: It is true that the front of the leaflet is close to the actual North Korean bank note, but all you had to do was turn it over and the entire back was covered with a South Korean flag and propaganda. It cannot be called a counterfeit. It is actually a propaganda parody of the banknote. 500,000 copies of this leaflet were dropped. The surrender message on the back of the banknote leaflet is:
To Soldiers of the Peoples Army
This Republic of Korea safe conduct certificate [actually certificate of security] provides you with an opportunity for a new life. Bear in mind that your present toil will never change until the Communist regime collapses. Why should you give up your happiness? Please cross over to the South without hesitation. When you come to South Korea, this certificate will guarantee your personal safety when shown to any Republic of Korea or United Nations Command serviceman. We will warmly welcome you. You will be rewarded with money, employment, housing and freedom. Your safety is guaranteed with or without this leaflet.
(Signed) KIM Yong Bae, General, Republic of Korea Army, Chief of Staff
North Korean Actions when Leaflets were found
When South Korean leaflets first began to drop, high party officials launched a false propaganda campaign against them, claiming that the photographs shown in some leaflets had been taken in Japan or the United States merely for propaganda purposes. However, the propaganda had little effect on the North Korean people because they could see street and store signs written in the Hangul Korean alphabet and the women were wearing traditional Korean clothes on the streets. The North Koreans replied that the signs were fakes made just for the photographs. They pointed out that superior North Korean homes were prefabricated, while buildings in the south were made by piling one brick on top of another. With such a slow method, how could Seoul ever become a modern city? They said that all the people on the leaflets were good-looking and wore modern clothes so they must be movie actors. The North Korean Party officials soon realized that the people did not believe their counter-propaganda, and they became quiet.
The dictatorship in North Korea was eventually forced to answer the questions posed by the Jilli leaflets, and later began to copy their size, style and use of color in their own leaflets sent to the South. When Jilli leaflets depicted the Ulsan industrial complex, North Korea prepared a similar leaflet showing their own heavy industry. When Jilli leaflets spoke of the colleges and universities in the South, similar leaflets showing educational institutions like Kim Il-sung University were prepared by the North. The two nations dueled on subjects like railroads, with both pointing out their railroad transportation systems, but the Jilli leaflets also reminding the readers that in the South everyone was free to use the trains to go anywhere. Both sides produced leaflets showing the goods in their department stores.
Dave Underhill told me about the North Korean reaction to the Jilli leaflets. He said:
We had a Captain in Korea on temporary duty at the time, and I asked him to stop by 8th Army G-2 (Intelligence) and see if we were getting any reaction out of North Korea. He walked in, and was totally ignored as chaos reigned in the office. He waited a while and then said in a loud voice: Are you guys getting any reaction out of North Korea? He said you could have heard a pin drop. North Korea was on full military alert, and was moving troops. He left them content with the knowledge that the North Korean government was reacting to our leaflet drops and the movement was not an independent action on their own.
Jilli leaflet 120
The President Park Chung-hee leaflet was developed in Korea with the assistance of the Republic of Korea Army PSYOP staff. It was a New Year's greeting to the North printed under contract by Korean printers. In what might have been a case of sabotage (or just an error) Parks signature line looked like the Korean word for Rat. The printer, as might be expected, was immediately arrested. The North Koreans had never seen a picture of Park. When their leaders depicted the president they used a caricature which was always highly uncomplimentary and associated him with all things evil. Project Jilli decided that the North Korean people should see an unbiased photograph of the southern leader and make their own decision about his honesty and integrity.
There is a long message on the back:
A Message to Our Countrymen
My dear fellow countrymen!
On this New Years Day, together with all the people of the nation, I bless all of you in the North. Last year domestically, our country in the South finished the first five year economic development project successfully bringing new prosperity to the nation. At the same time we opened a new Pacific era by convening many international conferences including the Asia-Pacific ministerial level meeting.
This is the fruit of our effort to pave the way for the national unification which has been the burning desire of the people in the South.
Our dear countrymen!
The people of the South, which is becoming a proud and blessed country, are preparing to liberate you from communist oppression in order to bring a second liberation to you. I ask you to overcome all hardships and press on with perseverance for unification and freedom.
God bless you.
President Park Chung-hee
Dave Underhill mentions a comment by a North Korean defector:
I had never seen a picture of President Park. I was anxious to see how the President looked. I learned from this leaflet that President Park was an intelligent and educated-looking person. I was impressed with the quality of paper used for the leaflet, and the clarity of the picture and printing.
Dave told me that not a single photograph of the President of the Republic of Korea had appeared in any North Korean publication. A highly uncomplimentary caricature of the President was always used which generally associated him with all things evil. Two examples were: An octopus with tentacles grasping the fruits of labor of the working people; a shark slicing through the waters slashing at various freedoms of the people. From the very beginning, North Korean propaganda had never mentioned the President without including a term of vituperation, which was used as if it were part of his name.
The response to the Park leaflet was so favorable that he decided to exploit the President and his wife, a former beauty queen. Later Jilli leaflets showed the President and his wife traveling abroad and being welcomed by various countries.
Another item in the 8 July issue was in regard to the leaflet showing President Park and his wife on official visits to foreign countries. The people marveled at the fact that Park took his wife along and they said that it was correct for him to treat his wife as an equal and have her meet foreign dignitaries. They discussed the fact that other dignitaries took their wives along on trips and some female workers complained that their husbands never took them out even when he just went to visit his relatives or perhaps to some form of recreation. Some workers stated that they had never seen Kim Il-sung take his wife on any trips in the country or abroad and wondered why not.
Note: A comment by a 7th PSYOP officer at the end of this statement says:
Kim Il-sung now takes his wife with him and her picture now appears regularly in North Korean papers, probably as a reaction to this leaflet program.
The front of this leaflet depicts Park in West Germany and Malaysia. The back of the leaflet depicts Park in Thailand and Taiwan. The text on the front is:
SOUTH KOREAS DIPLOMACY, BASED ON FREEDOM, JUSTICE AND PROSPERITY
It has set a firm foundation for international trade, technology, cooperation and cultural advancement.
In 1964, President Park visited West Germany and agreed upon economic cooperation and strengthening the alliance between the two countries. Both countries Presidents and First Ladies attended a West German musical festival.
When President Park Jung-hee visited Malaysia in 1966, he was escorted by the nations King.
This leaflet also depicted President Park so the North Koreans were sure to be interested in it. The front depicts President Park and his wife in Thailand. The text is:
THE PRESIDENT OF THE REPUBLIC OF KOREA, AS THE CHIEF OF A FOREIGN STATE, RECEIVED THE GREATEST WELCOME IN THE HISTORY OF THAILAND
PEOPLES OF THE WORLD WANT PEACE AND PROSPERITY
The photograph captions are:
President Park receives Thailands highest medal from King Bhumibol Adulyadej.
President and Mrs. Park greet the nobility of Thailand at their reception.
Intelligence knew that the Republic of Korea had relationships with 75 nations while North Korea had relations with only 31. Communist propaganda claimed that the Republic of Koreas foreign policy was only a puppet of the "U.S. Imperialisms aggressive schemes." This leaflet was designed to show the North Koreans how the South had a much more dynamic relationship with the nations of the world than their own country did.
A panel of North Korean defectors was shown this leaflet and said:
This leaflet provide the people with an excellent opportunity to see what President Park actually look like; President Park is pictured in North Korean cartoons as an ugly dictator in uniform wearing black sunglasses. It will help the people realize the lies of the North Korean regime, and that South Korea is making a positive advance in international relationships and is enhancing its international prestige.
North Korean Agents liked South Korean Pop Songs
While in training, the spies listened to South Korean radio stations on Japanese transistor radios. They preferred to listen to pop music. They knew all the latest songs and the names of the singers. There were 25 agents in training at one base (all former criminals) and when they heard the South Korean pop songs they became sentimental. The songs sounded good and were easy for them to learn whereas the North Korean songs were stiff, used march tunes and were hard to learn. The South Korean songs were related to peoples daily lives while the North Korean songs had fighting themes which were not very interesting. The songs from the South reflected an enjoyment of daily life and were without political propaganda.
A third 8 July comment was on the celebration held by a South Korean couple. Many of the North Koreans stated that they would love to have such a celebration just once in their life. The political officers told the people that the girls dancing and the old couple holding their 60th birthday celebration were enemies of the people. The old couple was landlords or capitalists and the young girls were hired to dance at the celebration. The defector stated that not many of the women believed the Communist cadre.
A second comment by a former North Korean officer said the leaflet made a good impression to the elderly people of North Korea and showed the respect of the older people in the South. Such a party in the north was unthinkable because the work was so hard and the pay so poor that nobody had the time or money to put such an affair together.
A third comment was that in North Korea such a birthday party was out of the question since livelihood was difficult under the suppression of North Korean authorities. Although some old folks longed for South Korea, almost none of them thought of defecting because of their physical frailty and concerns for their familys safety.
The North Korean propagandists stated that the South Koreans were poor and starving and there was no way such a party could happen. The text on the front and back is:
In a free society beautiful and fine customs are preserved and bettered.
The girls of South Korea enjoy a folk dance on Thanksgiving Day.
Elder Choi is celebrating his 60th birthday jubilee.
The back shows a young child at a celebration and asks:
Brothers in the North!
Are you allowed to enjoy the celebration of a first birthday, a wedding, or a 60th birthday jubilee like your brothers in the South?
We know very well that it is a fact that you cannot take part in the various celebrations like in the old days because you are without funds. Even if you had a modicum of savings to celebrate, you are not allowed to do so and you are not allowed to invite the people. In the South, no party or authority can meddle with your privacy.
Defectors Select the Most Unpleasant Aspect of Life in North Korea
People were oppressed mentally and physically by excessive and incessant assignments from Communist authorities, assignments beyond the peoples capacity. Too heavily burdened by the main jobs and other additional activities assigned by the Party, the administrative organs, and other social circles, people had no leisure time of their own. You could be called at any time for Social Labor. This was cleaning streets, paving roads, construction, and harvesting during the farming season. Such activities could last from one to two weeks.
North Korea needs protein. Things were so bad in 1970 that Kim Il-sung ordered the Korean people to go fishing every chance they get. Kim then demanded more salt and pails to preserve the fish on their way to the market. In addition, everyone should be able to keep five chickens. North Korea apparently had about 10% of the meat, fish and vegetables it needs to give every citizen a healthy diet.
The issue of 9 July 1968 featured a 37-year-old Social Safety Captain who defected in August 1967 and remembered reading a leaflet in regard to a former North Korean agent marrying a South Korean woman. He said that leaflet created a great deal of envy among the North Korean people, especially the women, because they had never seen or been part of a wedding like the one depicted on the leaflet. The wedding scene made a lot of the women grieve over their own lives because they could not hold weddings as lovely as the South Korean women.
The North Korean propagandists said in regard to the wedding leaflet, Such a wedding is a sheer impossibility for the apprehended North Korean agents as well as common people in the South Korean society.
Party Interference with Marraige
Party members must check with their higher officials to get permission to marry. The Party screens the prospective spouses family background, and if it is found to be unfavorable, the Party official discourages the marriage.
North Korean propaganda occasionally seems to be saying two different things at once. For instance, in 1970 the government demanded that North Korean homes be neat and large, there be more restaurants and catering facilities, better consumer goods and more food. At the same time, they asked for austerity, frugality, and economization. Then they claimed there was plenty of food, clothing and shelter due to socialist superiority. The situation got so bad at one point that the government decided to industrialize the making of kimchi, a spicy cabbage dish loved by all Koreans. Kim Il-sung wanted all city residents to be able to get their kimchi.
Another 9 July story involves a North Korean spy who came to South Korea in December 1967 and later turned himself in. He talked about the leaflet showing the textile factory. He said the leaflet was very impressive and it exploited a North Korean weakness, the lack of cloth and clothing. He recommended that to make the leaflet text stronger, it should mention the annual output of cloth. He also thought that the price of the suits should be mentioned in North Korean currency so everyone would understand that they would be affordable. He said in North Korea, to buy a suit made of an uncomfortable chemical fiber called Nitron; the suit cost 65 won a meter (about two months wages for the average worker), and was so rare that if the people wanted to buy one, it was impossible to find. If you could find a nylon shirt, it cost about 40 won. They were so scarce that you had to find a friendly storekeeper and start making payments early so he would save the shirt for you when it came in.
Customs and Habits
The North Koreans like to chew but they don't have any chewing gum. The closest thing to it is a chewy candy they occasionally used which is made from vanilla and sugar which they call Kum (gum). North Korean Kum does not contain chicle, the chief ingredient of chewing gum.
The Intelligence Notes has vast files on North Korean foods; lists of what they like to eat and how to cook it and lists of what they dont like. A farm worker who defected reported that the North Koreans would not eat dogs, snakes, frogs, crows, cats, rats and horses. However, dog meat was popular among some of the youth so they might eat in in secret during the summer because they thought it had a cooling effect on the body. The people also believed that Kim Il-sung loved dog meat. North Korea banned the people from making certain luxury foods or drinks from rice. The people would quietly break the law by occasionally making Takju (rice wine) or dansul (a sweet drink made from fermented rice) in the privacy of their homes.
North Koreans like tattoos and it is common for friends of the same sex to have the inside of their left arms tattooed to show lasting friendship. The Communists did not like the tattoos and regularly criticized those people that had them at team meetings, farmer's association meetings, and other group meetings. Tattooing was criticized as nepotism, putting personal relationships above those owed to society and the State, because such tattoos were a symbol of brotherhood or personal relationships.People having tattoos were asked to remove them; some were able to do so, others were not.
Ulsan Oil Refinery
Numerous leaflets mention this giant oil refinery so we have selected one that shows an excellent picture of it. The 7 June issue has a statement from a 36-year-old male who was a crewman on a North Korean spy boat and captured in April 1967. He said: I accept the credibility of the leaflet. He knew about the existence of the refinery from North Korean radio broadcasts which asserted that it was being operated with foreign capital.
A 10 June 1968 issue features a 22-year-old North Korean private who defected in May 1967. He said that the leaflet was the chief topic of conversation among drivers in his unit who were instructed to be very careful with gasoline use because supplies were running short. Drivers received 165 grams of gasoline for every kilometer they drove. They were so desperate for oil that they were squeezing old oil rags. In 1965 the First Army Group announced with pride that 1.5 tons of oil had been salvaged from old rags that year alone. He added: As far as I know there are no oil refineries in North Korea and all our oil comes from foreign countries including the Soviet Union. The text on the front and back of this leaflet is:
The symbol of Koreas modern industrialization: the Ulsan oil refinery.
It is the ideal size for a refinery, 1,860,000 square meters and it produces 5,600 kiloliters of various types of oils every day.
The other side of the leaflet depicts and names of and various forms of transportation and oil products. The text is:
Liquid gas; oil for cars; oil for jets, cooking oil; oil for ships and oil for busses and trains.
Since establishment in 1963 in Gyeng-Sang-Nam-Do, the refinery has imported crude oil from foreign countries and has produced various kinds of oil and gas. Even today, new discoveries of crude oil are found and the cost is inexpensive but the expense of processing it is not. By construction the refinery in Ulsan, Korea is self-sufficient in its oil consumption, transportation and industry and exports the surplus.
Anti-Communist Groups in North Korea
There is at least one mention of a group of 21 men that formed an anti-Communist movement motivated by the leaflets in 1965. The group consisted of sons of past landlords, capitalists, religionists, those that favored the South in the Korean War, and others that were out of favor in the Communist regime. The group was eventually found and arrested in November 1967. They felt they were denied advancement in life under Communism and stated that their resolve was stimulated by leaflets and radio broadcasts from the South.
This leaflet told North Korea about the South Korean beer industry. There were three pictures on the front and three on the back that showed where and how the beer was made and the medal that was won in international competition.
A North Korean iron worker who was drafted to be a spy and sent to South Korea in 1967 where he promptly turned himself in said about this leaflet:
He was surprised to learn from this leaflet that South Koreas OB Beer had won a gold award as the worlds best beer in an international contest. In view of the fact that many of the North Korean people admitted South Koreas progress in light industries, this leaflet was credible to North Koreans. In North Korea, beer was sold at restaurants and stores, but was scarce. The only bottle beer available in North Korea was Pyongyang Beer, which cost 1 won, 55 chon in North Korean currency per bottle. Pyongyang Beer was also available for stores where it was sold by doi, a measure of volume. The price of beer sold by doi was 1 won, 10 chon per liter. To buy a doi of beer, one had to wait for his turn in line. The beer sold by doi, according to the defector had a poor taste.
Although the North Korean population is aware of the large island off their coast called Cheju-do, they believe it is barren, uninhabited and the scene of past atrocities. In order to increase hatred of the South, the people are told that: there had been uprisings on the island and the South Koreans had massacred the people; The Island was abandoned and underdeveloped; and the few people that remained were impoverished and had been branded as insurgents and were closely watched. This leaflet was meant to show that in fact, the island was modern and thriving. This leaflet was developed in August 1966 to show the development of Cheju-do Island. Some of the general text on the leaflet is:
CHEJU-DO, the largest island of Korea, has become an outstanding INDUSTRIAL AND LIVESTOCK-RAISING AREA AS WELL AS TOURIST SITE
People of the South can travel to a recuperation center or a rest area at any time without any recommendation from their place of employment or from a political party
The captions on the three pictures below are:
Students of the Cheju Agricultural High School are shown cultivating subtropical plants.
The Cheju Agricultural High School is completely equipped with modern facilities to cultivate and produce subtropical fruits such as banana and pineapple.
Pigs grow to an enormous size because they are well cared for and kept in sanitary pens.
North Korean defectors shown this leaflet said:
This leaflet would shatter the fabricated myth regarding Cheju-do which the North Korean believe because of government propaganda. The photographs showing students cultivating pineapples and bananas will impress the North Korean people because they have never heard of such fruits being cultivated in Korea. They will realize that South Korean agricultural technology has made tremendous progress.
A third 9 July comment was on the subject of the leaflet that depicted a rubber shoe shop. The defector stated that this leaflet was very effective because it was dropped at a time when it was impossible to find rubber shoes in North Korea. The authorities actually ordered the suspension of the production of rubber tires in order to manufacture rubber shoes.
An American officer added:
This shows the benefit of using leaflets that are timely and based upon vulnerability in the target group.
Some Odd Intelligence Notes about North Korea
North Koreans show a desire for sexual intercourse by placing the index finger of the right hand up against the horizontal flat palm of the left hand or the thumb inserted between the index finger and the second finger of the other hand.
Five holidays are celebrated in North Vietnam, and 10 special days such as: Anti-Japanese Struggle Force Founding Day, Fatherland Liberation Society Founding day, and Anniversary of the Pochonbo Battle.
The Korean people have always had a high proclivity for bathing and personal cleanliness. It has been the custom of the Korean people to bathe in public bathing houses.
Some old men and women in North Korea still retain the knowledge about how to determine propitious and unlucky days from the lunar calendar. Some people will consult the old people before picking a day for a wedding or some other important event.
There were several leaflets that mention propaganda radios. This defector discussed the one that depicted South Korean radio facilities. He said that the leaflet was a great help to him in selecting South Korean radio frequencies. He suggested that the South Korean news program schedules should have also been supplied in the leaflet.
Authors Note: In North Korea the owner of a radio takes it to the local post office where it is tuned to a North Korean station, and then fixed so that the station cannot be changed. It is rumored that some handy radio owners have found ways of tampering with the fix, so that they could tune to radio stations in the south. The text above and below the Communist radio without a tuning dial is:
Does everyone get to hear the station they want to hear? Do you want to listen to South Korea? What if everyone who wanted to listen to the radio station were not able to ...
What is the dial on the radio for?
The text on the side showing the western-style radio with a tuning dial gives the various frequencies of South Korean radio stations:
These are the stations available in South Korea.
(A list of 10 AM, FM and shortwave stations follow in either two or three vertical columns)
Is everyone able to listen to any of the stations?
What Happens after the Leaflets are Dropped?
The clean-up and collection of the Jilli leaflets was usually the responsibility of the Red Guard (militia) members who would order the local children to pick up the leaflets. The leaflets were then sent to the local Social Safety Detachment, which conducted research and analysis on where the leaflets were dropped, the peoples reaction, etc. Three copies of the leaflet were then forwarded to the County Social Safety Department and the rest burnt at the end of the year. The peoples reaction to the leaflets was also sought through informers. Every local area had about 50 informers selected by the Social Safety Detachments.
This has been a very short look at some of the Intelligence reports gathered by the 7th PSYOP Group during their top secret Jilli operation against North Korea. It is meant to be just a taste of what was going on during the Cold War. The reader must remember at the same time these aircraft were dropping Jilli leaflets the Vietnam War was going on. A C-130 Hercules that dropped leaflets over North Vietnam today might be assigned to drop them over North Korea tomorrow.
Leaflet 161 Womans Personal Care
This leaflet depicts women in South Korea in a beauty parlor on one side and in a tea house on the other. The text on the front is:
A beauty parlor for the women of South Korea. The photo is taken in Chongju City
A PSYOP panel studied this leaflet and decided:
The female population of North Korea represents a specific target audience for the Operation Jilli leaflet program. For the past few years western influences have gradually gained ground in the north, particularly in connection with womans clothing and hair styles. This leaflet is designed to display some affluent aspects of South Korean womens clothing and hair styles. Women shown in this photograph are well dressed and their hair styles are charming.
A North Korean agent who saw this leaflet before he came south and turned himself in said about it:
I realized that the South Koreans attached importance to personal services and that they were enjoying the benefits of the personal services in every field. The leaflet should have depicted in detail how the barber shops, beauty shops, tailor shops and so forth in South Korea gave personal services to patrons. There are many vulnerabilities in personal services in North Korea and they should be exploited in the leaflets.
How to Improve Jilli Leaflets
The Intelligence report had certain suggestion for the betterment of the leaflets. Lieutenant Colonel Underhill added his suggestions to them (in italics).
Hackneyed and repetitive contents should be avoided and up-to-date contents be used to create a more favorable reaction among the target audience. Lead time due to seasonable winds can be nearly one year for many leaflets.
The daily life of South Korean people, which the North Korean people are most anxious to know, should be described in detail. Almost all of the defectors made this statement.
Because cartoon leaflets arouse little interest among the target audience and sometimes are incomprehensible to them, they should be avoided if possible. Almost no cartoons are printed now. Many were used early but this same comment over and over by defectors resulted in their elimination.
Photographs used in leaflets should be in color if possible. Almost 5% of all leaflets are now in color.
The contents of leaflets should be seasonable and timely in accordance with patterns of rural North Korean life because most leaflets fall in rural areas in North Korea. This is already being done. Most leaflets are now 6 x 2.4-inches because of aircraft flight restrictions. Aircraft must fly south of Seoul.
The first leaflets were dropped 30 June 1964 from a C-47 aircraft. The larger C-130 aircraft were introduced in 1965. When the Jilli leaflets were dropped in extra large quantities, the density of leaflets was about one leaflet every 20 meters. A C-130 load of 10 million leaflets would cover 1,900 square miles. Most missions covered 4,000 to 6,000 square miles and one mission covered 18,000 square miles. It is assumed on these regular missions one leaflet would be found per 400 square meters.
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