herb4.jpg (20897 bytes)

SGM Herbert A. Friedman (Ret.) 

Sergeant Major Herbert A. Friedman was discharged in 1995 after 26 years of honorable service. He has held numerous positions in the military, holds three military occupational specialties, several special skills identifiers, and is an honor graduate of the United States Army Sergeants Major Academy (as of 2018, the Non-commissioned Officer’s Leadership Center of Excellence) at Ft. Bliss, Texas.

He has 22 military awards and decorations and has graduated 26 military courses, including Psychological Operations, the First Sergeant's Course, The Military Instructor Course and the Senior Battle Staff Course.

Since retirement he has been awarded New York State's most prestigious military medal, the Conspicuous Service Cross. He has also been awarded the Town of Hempstead Veterans Medal for his dedication "for the betterment of his brethren" and Nassau County's highest decoration, the Executive's Distinguished Service to Veterans Award, the Nassau County Firefighters Veterans Medal of Valor, The New York City Fire Department’s Military Service Ribbon, and the Bellmore Volunteer Fire Department’s Veteran ribbon.

State Senator Charles J. Fuschillo Jr. appointed him to his Veteran’s Advisory Board to study various issues that affect the veteran community, legislation being considered by the New York State Senate, and future programs and community projects.  The Vietnam War Veterans Association presented him with their 2006 Veterans of the Year Award in recognition of his long-standing dedication and commitment to that organization and veteran's issues. In 2007, his town Chamber of Commerce awarded him the title of Community Person of the Year.

He is the mid-Atlantic spokesman to the press for the Psychological Operations Veterans Association (POVA) and their Historian; and the PSYOP history editor of the Psychological Operations Association (POA) journal Perspectives since 1990. He was appointed the American representative of the international Psychological Warfare (Psywar) Society. He has written over 200 articles on the subject of PSYOP and has been the expert reference source in over a dozen published books published around the world. A very brief example are the German-language books Black Post and From Troy to PSYOPs – Facets of Psychological Warfare, the Turkish-language book Sex and Propaganda in WWII, the Hebrew-language book Psychological Warfare and its Role in the Arab-Israeli Conflict, the Indonesian-language book Indonesian Money, the Dutch-language book Nachtmerrie Oorlog, (Nightmare War), the Korean-language book The Korean War and American Novels, the Chinese language book Democratic Education - Nordic experiences for the Taiwanese classroom, and a host of English-language books such as The Black Game, Propaganda – the Art of Persuasion, and Japanese Invasion Currency, The Green Berets in the Land of a Million Elephants: U.S. Army Special Warfare and the Secret War in Laos, 1959-1974, and Special Air Warfare and the Secret War in Laos: Air Commandos 1964-1975.

He has also acted as the expert source in numerous magazine and newspaper articles.   He has been interviewed on Japanese television, ITN, and on the American news show Extra. He has appeared on both the British and Canadian Broadcasting Corporations (BBC and CBC) and worked with the authors of articles in the New York Times, USA Today, and other American and foreign newspapers. He has been interviewed by the BBC Program Today, their world news program Newsday, their program Witness and their world broadcast program the History Hour and Newshour. His interviews on psychological warfare have appeared in Cabinet Magazine, Icon, Print Magazine, the Psychologist, Good Magazine, Psychological Operations [Iran]and Défense & Sécurité Internationale [France]. The Ministry of Education of Singapore uses his articles as resources in curriculum packages to support the teaching of history courses in their curriculum.  He has published psychological warfare articles in Combat (Japan), Soldier of Fortune, Vietnam, Oui, Valor, Sir, Perspectives, the Falling Leaf (Britain), the International Banknote Society Journal, the German Postal Specialist, Scott's Monthly Journal, and the American Philatelist to name a few.

He was interviewed and acted as a subject expert for the American History Channel Sworn to Secrecy documentary on psychological operations, the British Channel Four documentary on sexual propaganda during World War II embarrassingly entitled Sex Bomb, the Canadian Chum Limited television documentary Sex and Psyops, and the Tokyo Broadcasting System documentary on American PSYOP during the invasion of Okinawa. He was a special contributor to the Nova documentary “Missing in MiG Alley” and the PBS series, History Detectives. His article on the “Wandering Soul” PSYOP campaign in Vietnam was the basis for the radio play “Mimi’s Guide” broadcast by Radio L.A. Theatre Works. He was interviewed for the German documentary “Songs of War – Music as a Weapon” which was nominated for an international Emmy (Best Arts Documentary) in 2012. In 2014, Radio Television Suisse used his data and images for a program about music and its effects on human behavior and Czech TV Barrandov interviewed him about Russian and Ukrainian propaganda in the Crimea. South Korea’s Munhwa Broadcasting Corporation interviewed him for a July 2014 feature-length television documentary on psychological warfare entitled “Silent War.” In 2015, he acted as the PSYOP Advisor for the short film, Wandering Soul. In 2016, he took part in a radio podcast called “Ghost Tape Number Ten.” Later that same year he took part in another podcast called “Military Psychological Operations - Influencing the enemy.”

HerbRugCG2.JPG (27082 bytes)

SGM Friedman (Ret.) presents an Afghan War Rug to
Major General Herb "Buzz" Altshuler 
Commanding General, United States Army Civil Affairs
& Psychological Operations Command (USACAPOC)

He has guest-lectured on the history of PSYOP to both the United States Army enlisted and officer's psychological operations training students at Ft. Bragg, NC and was presented with a challenge coin by Colonel Jack N. Summe, Commander of the 4th PSYOP Group. PSYOP images from his various articles are on display on the soffit all around the dining facility at United States Army John F. Kennedy Special Warfare Center and School at Ft. Bragg, North Carolina.

He has guest-lectured on psychological operations at Long Island University.

HerbGroundBreakCer.jpg (47328 bytes)

Taking part in ground breaking ceremony for the Nassau County
Monument to the Veterans of the War in Southeast Asia

Since retirement he has been a six-time Commander of his American Legion post, President of the Board of Trustees, a County American Legion Division commander, and the Commis Voyageur (Flag bearer) of the military Forty and Eight honor society. He served as a two-time Commander of his Veterans of Foreign War post and an officer of the Vietnam War Veterans Association and member of the 51st Fighter Wing Association, the PSYOP Regimental Association, and the Psychological Operations Veterans Association.

He was a member of the New York City Fire Department where he served as a firefighter, Emergency Medical technician, motor pump operator and a computer programmer and systems analysis in their Data Processing Unit.

PSYOPRegimentalAssociation1.jpg (94139 bytes)

PSYOP Regimental Association

POVALifeMemberCoin.png (551371 bytes)

Historian - Psychological Operations Veterans Association (POVA)

He served as a volunteer member, ex-captain, and ex-Secretary to the Board of Fire Commissioners of his local town fire department and rescue squad. He served as the chartered representative of Boy Scout Troop 577 and the chairman of the military committee of his community Town Fair. He volunteered as an adult literacy instructor. In 2006 he was elected to the Board of Trustees of his town Library, and became President of the Board in 2008.

SGM Friedman constantly researches and writes on the subject of psychological operations. He currently has one hundred and sixty-five articles published on various sites on the Internet such as Psywarrior.com and Psywar.org. He is always willing to lend his expertise to any project on that subject.

Readers with questions or comments may contact SGM Friedman (Retired) at sgmbert@hotmail.com.